The Piu is an antioxidant-based facial care line, devoted to giving the highest quality using natural ingredients. Every product is alcohol, soap, sulfate-free; made using the finest, most beneficial plants and herbs. Over time, the earth’s particulate pollutant increases, especially evident in industrial and metropolitan areas. These, along with sun exposure, contributes to our body’s external oxidative stress. The Piu believe the skin, being the outermost layer of the body, are exposed extremely to this external oxidative stress which causes premature skin aging. Thus, protection from antioxidant-based skin care products which are targeted to fight this oxidative stress is a necessity.